Rockahula Kids is a boutique accessories brand just for kids - we're all about being playful, bright and beautiful! With fun and imagination at the heart of everything we do, our designs aim to inspire a creative spirit in children, and to reflect the way they see the world around them. Over time we have built up strong and mutually respectful relationships with our manufacturers, and work collaboratively with them on our products. We work with only six trusted partners, all of whom are independently audited, to ensure that fair and safe working practices are adhered to. We have eliminated plastic packaging completely from our customer orders, which are packed in lovely recyclable stripy paper bags and card postal boxes. Our stockists orders are 95% plastic packaging free, using mainly paper bags or compostable bags. Our product packaging is made from 100% recyclable card, and the small sheet of plastic on our necklace boxes is also recyclable. There is always more to do and this continues to be an area of focus. Nothing from our head office is wasted - we work closely with the charity New Life who receive any swatches, samples and stock that are no longer needed. They re-purpose or recycle these items, raising money to help provide support for disabled children and their families. We have introduced our new 'take back' scheme, where you can return your old used products and we will recycle them for you. Girls and boys deserve a choice in the type of products available to them – boys are not averse to a sprinkling of sparkles, and likewise plenty of girls love dinosaurs! All kids are different and we love to embrace that in the products we design. It’s also essential to us that we represent a diverse mix of children in our images, as we recognise the importance for children to be able to self identify with media and retail images. We design and make our products to be the best they can be – not just fun, but safe for children to use, made to last and with good quality materials, so that in time they can be handed down to siblings or friends. We road test our products rigorously to make sure our clips stay put and our elastics stretch without snapping – if a product fails on functionality and durability it doesn’t make it into the range, no matter how awesome it is!
