Wee collections are both educational and artful. They go hand-in-hand in our book. Over the years we have informally worked with a mix of child development experts who have introduced Wee Gallery merchandise to their own children. We recently created a more formalized group of advisors to ensure we stay informed about advances in the area of infant development so our products can maintain high standards as educational tools. Similarly, each of our collections’ designs must pass the test of, “Will this equally enchant both children and design obsessed parents?”
Wee products engage children for years.</strong> Though our products are designed with infant development in mind, we have found that they have a much longer lifespan in children’s lives. So while infants are mesmerised by the high-contrast patterns used in our Art Cards’ whimsical hand-painted images, the six month old loves to focus on a card’s single figure, and the two year old is able to call them by name. Similarly, our stroller toys have bold high-contrast images that engage babies and toddlers, while the back of each card has a related question about the image as a way to engage toddlers and a-bit-older kids in a game of “wee spy” while out and about.
Wee strives to use eco-friendly materials. That means we minimise use of plastics and avoid materials that may have dangerous effluents involved in their production, such as PVC. Our wall graphics are made of EVA, a vinyl product without dangerous effluents. Our printed paper products, made in China, are made from FSC-certified paper and soy-based inks. Our cotton products are produced with GOTS-certified organic cotton, which means no chemical softeners. (That’s why it takes a few washes for our swaddles to become super soft.) While we do currently use plastic wrap to keep products safe while in transit, we are always looking for a better option.
Wee partners only with manufacturers that will abide by a code of conduct that includes ecologically and socially sustainable practices. They must agree to pay their workers a fair wage and provide good working conditions. Among our global partners are China’s Leo Paper group, which is ISO 9000 certified and consistently earn industry awards for good overall practices, as well as our Indian factory which is a GOTS-certified manufacturer of organic cotton textiles.